Last updated on July 16th, 2026 at 10:26 am
1️⃣ The Reality of Millennial Fitness Trends
Are Millennials the Fittest Generation, or Are They Struggling to Keep Up?
Let’s be real, millennials love fitness. Or at least, they love the idea of it.
They flood Instagram with gym selfies. They track their steps obsessively. They sign up for HIIT classes, yoga retreats, and marathon races. But behind all the green smoothies and fitness trends, are they truly the fittest generation, or are they secretly struggling with weight and health?
Millennials: The Fit Generation or Struggling in Silence?
✅ 57% of millennials engage in high-intensity workouts like HIIT and CrossFit.
❌ Yet, over 50% admit they struggle to stay consistent with exercise.
? Millennials spend over $7 billion annually on gym memberships but many rarely use them.
? 45% rely on fitness apps but digital workouts don’t always translate into real results.
So, what’s going on? Why do so many millennials struggle with weight and fitness despite their obsession with health?
Why Do Millennials Struggle with Fitness?
- Sedentary Work Culture: Most millennials work desk jobs, spending 8+ hours sitting daily.
- Digital Fitness Trends vs. Real Action: Many download fitness apps, but how many actually work out?
- Financial Pressure: Expensive gym memberships & organic food make fitness a luxury, not a priority.
- Mental Health & Burnout: Stress, anxiety, and long work hours kill motivation.
A Quick Snapshot of Millennial Fitness Habits in 2025
? Digital-Driven Workouts – Over 45% use fitness apps instead of traditional gyms.
? HIIT & Group Training Dominate – 77% prefer group workouts over training solo.
? Weight Struggles Are Real – Nearly 50% of millennials worry about unhealthy habits and future health risks.
So, are millennials really the fittest generation, or is their health just an illusion?
2️⃣ The Big Picture: Are Millennials Fit or Struggling with Weight?
The Shocking Truth About Millennial Fitness
If you had to guess which generation is the healthiest, would you say millennials?
Most people would. After all, millennials are the first digital fitness generation armed with fitness trackers, smartwatches, and meal-planning apps. They spend billions on health and wellness, filling their social feeds with gym selfies and avocado toast.
But here’s the shocking truth:
? Millennials may not be as fit as they think.
- More than 50% of millennials struggle with weight management.
- Sedentary jobs, stress eating, and inconsistent routines are leading to rising obesity rates.
- Despite spending $155 per month on fitness and health, many aren’t seeing real progress.
Are Millennials Really Fit, or Is It Just Social Media Hype?
Let’s break it down.
✅ What Millennials Are Doing Right:
- They exercise more than previous generations HIIT, yoga, group training, and digital workouts dominate.
- They embrace fitness technology wearables, fitness apps, and AI trainers are mainstream.
- They focus on mental health, more millennials use fitness as a stress-relief tool than any other generation.
❌ Where Millennials Are Struggling:
- Inconsistent routines: Many start strong but fail to maintain consistency.
- Desk jobs & remote work: Sitting for hours leads to lower metabolism and weight gain.
- Financial barriers: While fitness spending is high, many can’t afford premium health solutions.
- Diet struggles: Fast food and processed snacks are still a go-to, despite the “health-conscious” image.
Millennials vs. Other Generations: Who’s Actually Fittest?
| Generation | High-Intensity Activity Levels | Self-Perception of Fitness |
| Millennials (Ages 27-42) | 57% engage in HIIT, group workouts, and digital fitness | 80% rate their health as ‘acceptable’ or ‘outstanding’ |
| Gen X (Ages 43-58) | 47% engage in regular fitness activities | 70% rate their fitness as ‘good’ or ‘excellent’ |
| Baby Boomers (Ages 59-77) | 35% stay active, mostly through walking and low-impact workouts | 70% believe they are in good health |
? Surprise! Baby Boomers actually report higher satisfaction with their fitness than millennials.
(Could it be because they focus on sustainable habits instead of trendy workouts?)
3️⃣ Millennial Workout Preferences: What’s Hot in 2025?
Millennials Don’t Just Work Out They Hack Fitness
Millennials are notorious for rejecting traditional gyms. Unlike Baby Boomers, who stuck to treadmills and dumbbells, millennials crave variety, efficiency, and entertainment in their workouts.
? Fun Fact: Gym memberships are declining among millennials, while alternative fitness programs—like virtual coaching, outdoor workouts, and social fitness communities—are booming.
But what exactly are they doing instead? Let’s dive into the top millennial workout trends in 2025.
1. High-Intensity Interval Training (HIIT) Still Dominates
Why? Short, intense workouts deliver fast results perfect for busy millennials.
- 57% of millennials prefer HIIT over steady-state cardio.
- Top HIIT platforms: Nike Training Club, Freeletics, Les Mills GRIT.
- Best for: Fat loss, endurance, and muscle building in minimal time.
2. Yoga & Mindfulness Training Are Exploding
Why? Millennials are stressed out yoga is their go-to for both physical and mental wellness.
- Yoga participation has increased by 63% among millennials since 2015.
- Meditation apps like Calm & Headspace are used alongside yoga.
- Best for: Flexibility, stress relief, posture correction, and core strength.
3. Group Workouts & Social Fitness are the New Gym Culture
Why? Millennials hate working out alone. They thrive in community-driven workouts—whether in-person or virtual.
- 77% of millennials prefer group fitness over solo workouts.
- Trendy workouts: Barry’s Bootcamp, SoulCycle, OrangeTheory, F45.
- Best for: Motivation, accountability, and fun workouts.
4. Digital Fitness: Apps, Smart Equipment & AI Coaching
Why? Millennials want workouts on-demand, at-home, and tech-driven.
- 45% of millennials use fitness apps daily.
- Trending: AI-powered personal trainers, Peloton, Tempo, and VR workouts.
- Best for: Convenience, tracking progress, and customized training.
5. Functional & Outdoor Training Are on the Rise
Why? Millennials are ditching boring gym routines for practical, movement-based training.
- More millennials prefer outdoor fitness over gym workouts.
- Top activities: Hiking, rock climbing, park workouts, obstacle races.
- Best for: Strength, endurance, and adventure seekers.
4️⃣ The Role of Nutrition: Are Millennials Eating Smart or Sabotaging Their Fitness?
Millennials Know What to Eat—So Why Are Many Still Struggling with Weight?
Millennials are obsessed with health food trends. They’re the kale smoothie, avocado toast, and organic everything generation. But if they’re so health-conscious, why are many still struggling with weight gain, bloating, and low energy?
The answer? Their eating habits are more complicated than they seem.
? Quick Stats on Millennial Nutrition:
✅ 75% say they try to eat healthy—but only 44% actually cook meals at home.
❌ Millennials spend more on fast food than any other generation.
? Healthy eating is expensive—and many millennials feel priced out of clean eating.
So, are millennials fueling their fitness or unknowingly sabotaging their progress? Let’s break it down.
1. The Rise of Plant-Based & Sustainable Eating
Why? Millennials care about health, the planet, and ethical eating.
- 1 in 3 millennials identifies as flexitarian, vegetarian, or vegan.
- Plant-based meat sales have grown by 74% since 2018.
- Popular diets: Mediterranean, vegan, Whole30, pescatarian.
2. Intermittent Fasting: Fitness Hack or Overhyped Trend?
Why? Millennials love science-backed, time-efficient solutions.
- 40% of millennials have tried intermittent fasting (IF).
- Benefits: Fat loss, metabolism boost, and improved energy.
- Downside: IF can backfire with binge eating & energy crashes.
3. The Fast Food Problem: A Love-Hate Relationship
Why? Convenience wins over clean eating—especially for busy professionals.
- Millennials spend 42% of their food budget on eating out.
- Healthy fast food is rising—but junk food cravings still dominate.
- Meal delivery services like HelloFresh & Factor are growing in popularity.
4. Supplements & Peptides: Millennials’ Secret Weapon?
Why? They want fast recovery, muscle growth, and longevity.
- More millennials are turning to peptide supplements for fitness, metabolism, and anti-aging.
- Collagen, creatine, and protein powders are still top-selling supplements.
- Enhanced Peptides: A trusted source for high-quality peptides for fitness and recovery.
? So, Are Millennials Actually Eating Smart?
✅ They’re more informed than any generation before them.
❌ But modern food culture (fast food, eating out, skipping meals) is holding them back.
What if the key to their success isn’t just diet—but also smarter supplementation and better food choices?
5️⃣ The Supplement Game: How Millennials Boost Their Performance
Are Supplements the Missing Link in Millennial Fitness?
Millennials are obsessed with biohacking, optimizing performance, and getting results fast. They track their steps, monitor their macros, and hit the gym—but are they getting enough nutrients to truly perform at their best?
? Quick Facts on Millennial Supplement Habits:
✅ 80% of millennials take some form of dietary supplement.
? Protein powders, collagen, and creatine are the top sellers.
? Peptide supplements are growing in popularity for muscle recovery, fat loss, and anti-aging.
Are these supplements really helping, or is it all just marketing hype? Let’s break it down.
1. Protein Powders: Still a Staple for Millennials
Why? Millennials love convenience—protein shakes make it easy to hit daily protein goals.
- 65% of millennial gym-goers use protein supplements.
- Popular choices: Whey, plant-based, collagen, casein.
- Best for: Muscle growth, fat loss, meal replacement.
2. Peptides: The New Performance Hack?
Why? Peptides are revolutionizing fitness recovery, muscle growth, and fat metabolism.
- Millennials are increasingly turning to peptides for performance enhancement.
- Top peptide benefits: Faster muscle recovery, anti-aging, and fat loss.
- Where to buy? [Enhanced Peptides]—a trusted source for high-quality peptides for fitness and longevity.
3. Creatine: The Most Researched Supplement Ever
Why? It’s scientifically proven to boost strength and endurance.
- Creatine use has surged among millennial fitness enthusiasts.
- Best for: Strength, power, recovery, and brain health.
- Common myth: No, creatine doesn’t cause bloating or kidney issues (when used correctly).
4. Nootropics & Adaptogens: Smart Supplements for Brain & Body
Why? Millennials want better focus, energy, and stress relief.
- Top nootropics: Lion’s mane, L-theanine, Alpha-GPC.
- Top adaptogens: Ashwagandha, Rhodiola, Maca root.
- Best for: Cognitive function, energy, stress reduction.
Are Millennials Over-Supplementing or Finally Getting It Right?
✅ They understand the power of supplementation—but not all products are created equal.
❌ Some rely too much on supplements instead of focusing on a whole-food-based diet.
What if the key to millennial fitness success isn’t just in workouts or diet—but in how they recover and fuel their bodies?
6️⃣ The Digital Takeover: How Millennials Use Technology for Fitness
Are Millennials More Fit Because of Technology—Or Just More Obsessed with Tracking?
Millennials are the first digital fitness generation—they don’t just work out, they track, measure, and optimize everything. But is all this tech actually making them fitter, or just more stressed?
Fast Facts on Millennial Fitness Tech Use:
✅ 45% of millennials use fitness apps daily.
⌚ Smartwatches & wearables (Apple Watch, Whoop, Oura) have replaced personal trainers.
? Virtual & AI-based training programs are skyrocketing in popularity.
Is all this tech making fitness easier—or just more overwhelming? Let’s find out.
1. Smartwatches & Wearables: The Ultimate Accountability Partner?
Why? Millennials love data-driven fitness—but are they over-relying on their devices?
- Apple Watch, Fitbit, Whoop, and Oura dominate the wearable fitness market.
- Most-tracked metrics: Steps, heart rate, sleep, recovery scores.
- The downside? Some millennials feel “trapped by the numbers” and lose sight of real progress.
2. Fitness Apps: Personalized Training at Their Fingertips
Why? Millennials want workouts that fit their schedule—on demand, anytime, anywhere.
- Top fitness apps: Peloton, Nike Training Club, Freeletics, MyFitnessPal.
- Biggest benefits: Affordability, flexibility, and AI-powered customization.
- The downside? Motivation still depends on the user.
3. Virtual Reality (VR) & AI Training: The Future of Fitness?
Why? Millennials love interactive, gamified experiences—and now, fitness is joining the metaverse.
- VR fitness apps like Supernatural & FitXR make workouts feel like video games.
- AI-powered trainers personalize workouts based on real-time performance.
- The downside? It’s expensive & still lacks human interaction.
4. Home Workout Tech: Millennials Are Building Their Own Smart Gyms
Why? Post-pandemic, many millennials prefer working out at home over going to the gym.
- Sales of smart fitness equipment (Peloton, Tonal, Tempo) have surged.
- Home workouts give flexibility—but require self-motivation.
- Hybrid approach: Many millennials do both gym + at-home training.
| Feature | AI Personal Training | Traditional Gyms |
| Cost | Lower (subscription-based) | Higher (monthly memberships) |
| Customization | AI-tailored workouts | One-size-fits-all |
| Flexibility | Anytime, anywhere | Limited hours |
| Accountability | Depends on user motivation | Trainers provide real-time feedback |
| Engagement | Virtual, interactive | In-person, community-driven |
7️⃣ The Psychological Side of Fitness: Mental Health & Exercise
For millennials, fitness isn’t just about looking good—it’s about feeling good, too.
More than any previous generation, millennials are hyper-aware of mental health. They don’t just exercise for abs—they do it for stress relief, better focus, and emotional balance.
But here’s the paradox:
? Despite exercising more than past generations, millennials report higher levels of anxiety and burnout.
? They use fitness as a coping mechanism, yet struggle to stay consistent due to stress.
So, is fitness actually improving their mental health—or is the pressure to “stay fit” becoming another source of anxiety?
Why Millennials See Exercise as Therapy
? 76% of millennials say they work out to improve mental health.
? Group fitness & social workouts are preferred over solo training—community helps with motivation.
? Mindfulness-based fitness (like yoga & breathwork) is rising as a way to combat stress.
“Millennials use fitness as self-care, but are they actually making time for it?”
Many start strong but struggle to maintain routines when life gets busy. Work, financial stress, and burnout lead to inconsistent exercise habits—which only makes mental health worse.
The Dark Side: When Fitness Becomes Stressful
For some millennials, fitness isn’t just about wellness—it’s about perfection.
? Signs fitness is becoming a mental burden:
❌ Obsession with calorie tracking & fitness data (smartwatches, apps).
❌ Guilt over missed workouts or ‘cheat meals.’
❌ Exercise becoming a form of punishment rather than enjoyment.
“Is all this tracking and optimization actually making fitness more stressful?”
Many millennials have overcomplicated fitness—turning it into a task rather than a lifestyle.
How Millennials Can Balance Mental Health & Fitness
✔ Focus on consistency, not perfection. One missed workout won’t ruin progress.
✔ Use exercise as a mental reset, not an obligation. It should feel good, not like a chore.
✔ Disconnect from fitness trackers occasionally. Movement matters more than metrics.
✔ Prioritize recovery. Yoga, breathwork, and meditation are just as important as strength training.
So, Is Fitness Actually Helping Millennials Feel Happier?
The answer? It depends on how they approach it.
? When done right, fitness is a powerful tool for mental health.
❌ When done obsessively, it can lead to stress, burnout, and guilt.
8️⃣ Why Are Some Millennials Still Struggling with Weight?
Millennials work out more than past generations. They track their steps, count their macros, and spend billions on fitness. So why are so many still struggling with weight gain, slow metabolism, and stubborn fat?
The answer isn’t simple—it’s a mix of lifestyle, diet, stress, and modern habits that work against them.
Let’s break down the biggest reasons millennials are finding it harder to maintain a healthy weight.
1. The Desk Job Epidemic: Sitting Is the New Smoking
Most millennials work desk jobs, sit for 8+ hours a day, and rarely move outside their workouts.
Research shows:
- Long sitting hours slow metabolism and make fat loss harder.
- Even those who work out regularly can’t undo the effects of sitting all day.
- Millennials walk fewer daily steps than Gen X did at their age.
? The Fix:
✔ Stand up and stretch every hour.
✔ Use a standing desk or take walking meetings.
✔ Aim for 10,000+ steps daily outside of workouts.
2. The Convenience Food Trap: Fast, Cheap, and Addictive
Millennials love organic food, but they also love Uber Eats.
- 42% of millennial food spending goes to takeout, delivery, and dining out.
- Even “healthy” fast food is often packed with hidden sugars and unhealthy oils.
- Skipping meals due to busy schedules leads to binge eating later.
? The Fix:
✔ Meal prep once a week—it saves money and calories.
✔ Choose whole, unprocessed foods over “healthy” junk food.
✔ Be mindful of liquid calories—coffees, smoothies, and drinks add up fast.
3. Sleep Deprivation: The Silent Weight-Gain Trigger
Millennials are sleep-deprived—and it’s making them gain weight.
Science-backed facts:
- Less than 6 hours of sleep raises cortisol (stress hormone), leading to fat storage.
- Sleep deprivation increases cravings for sugar and carbs.
- Poor sleep reduces energy levels, making workouts feel harder.
? The Fix:
✔ Aim for 7-9 hours of quality sleep.
✔ Turn off screens 1 hour before bed.
✔ Use magnesium or adaptogens (like ashwagandha) to support deep sleep.
4. Stress & Emotional Eating: The Mental Block
Millennials juggle jobs, side hustles, relationships, and digital overload.
- 50% of millennials admit to stress-eating regularly.
- High cortisol levels cause the body to store fat, especially in the belly.
- The pressure to “stay fit” actually adds stress, making weight loss even harder.
? The Fix:
✔ Find stress-reducing workouts—yoga, walking, breathwork.
✔ Mindful eating—slow down, eat without distractions.
✔ Get real about stress management—not just workouts, but also rest.
5. Relying on Workouts Instead of Diet for Weight Loss
Many millennials believe working out alone will keep them lean. But here’s the truth:
80% of weight loss comes from diet, not exercise.
- You can’t outrun a bad diet.
- Strength training & protein matter more than cardio for long-term fat loss.
- Alcohol & weekend “cheat meals” add back all the calories burned in workouts.
? The Fix:
✔ Prioritize nutrition over exercise for fat loss.
✔ Increase protein intake for muscle growth and metabolism boost.
✔ Lift weights! Strength training prevents muscle loss and keeps metabolism high.
? So, Why Are Millennials Still Struggling?
❌ They work out, but they sit too much.
❌ They eat “healthy,” but rely on takeout.
❌ They track fitness, but ignore sleep & stress.
❌ They think exercise alone will fix everything.
It’s not just about working harder—it’s about working smarter.
9️⃣ The Future of Millennial Fitness: Will They Finally Break the Cycle?
Millennials have all the tools, technology, and knowledge to be the fittest generation in history. They track their steps, follow fitness influencers, invest in smartwatches, and spend billions on gym memberships and supplements.
So why are so many still struggling with weight, energy crashes, and inconsistent fitness habits?
The truth? Millennials are stuck between two extremes.
⚡ They either go all-in on fitness trends or struggle with stress, burnout, and weight gain.
⚡ They track everything but often overcomplicate fitness to the point where it becomes stressful.
⚡ They prioritize work and social life but neglect sleep and proper nutrition.
But change is coming. The future of millennial fitness is shifting—and it’s happening fast.
The Next Wave: Personalized, AI-Driven Fitness
Millennials love data-driven health solutions, and fitness is becoming more AI-powered than ever.
? Wearables like WHOOP & Oura now track recovery, stress, and sleep—NOT just workouts.
? AI trainers (like Future & Tempo) customize workouts in real time, removing guesswork.
? Personalized nutrition plans based on DNA testing are going mainstream.
The future? Hyper-personalized fitness. No more one-size-fits-all workout plans—AI will optimize everything, from training to recovery.
Mental Health & Fitness Will Be Treated as One
Millennials aren’t just working out for abs—they’re doing it for mental health. But the problem? Stress, anxiety, and burnout often derail fitness progress.
? Upcoming shifts:
? More focus on recovery (breathwork, cold therapy, sleep tracking).
? Therapy-based fitness programs (movement + mindset training).
? Less emphasis on aesthetics—more on longevity & well-being.
Peptides & Biohacking: The Next Fitness Revolution?
Millennials want faster recovery, better muscle growth, and anti-aging solutions. This is why biohacking and peptides are exploding in popularity.
? Why peptides?
? Faster fat loss & muscle recovery (without harmful stimulants).
? Increased collagen production for joint & skin health.
? Improved sleep, metabolism, and endurance.
? Where to buy? [Enhanced Peptides]—a trusted source for high-quality fitness-enhancing peptides.
The Balance Shift: Sustainability Over Quick Fixes
? Millennials are learning that:
✅ Sustainable habits > short-term crash diets.
✅ Functional training > endless cardio.
✅ Quality sleep & recovery > overtraining.
✅ Long-term health > aesthetic-based fitness goals.
The future of fitness for millennials isn’t about going harder—it’s about going smarter.
Will they finally get it right? The answer depends on whether they shift from all-or-nothing thinking to a balanced, long-term approach.
? Conclusion: The Millennial Fitness Era
Millennials have redefined fitness in the digital age—but many still struggle with burnout, inconsistency, and information overload.
? The key takeaway? It’s not just about working out—it’s about lifestyle balance.
✅ Fitness isn’t about extremes—it’s about sustainability.
✅ Technology is a tool, not a replacement for consistency.
✅ Health isn’t just workouts—it’s sleep, nutrition, stress management, and recovery.
So, will millennials become the fittest generation ever?
Only if they stop chasing quick fixes and start embracing long-term habits that actually work.
FAQs: Answering the Most Searched Questions About Millennial Fitness
General Millennial Fitness Questions
Are millennials the fittest generation?
Millennials are among the most health-conscious, but many still struggle with weight management, stress, and consistency.
Why do millennials struggle with fitness?
Sedentary desk jobs, stress eating, sleep deprivation, and reliance on quick-fix fitness trends make long-term consistency difficult.
What’s the best workout for millennials?
Millennials prefer HIIT, strength training, yoga, and group workouts for efficiency and motivation.
Digital Fitness & AI Training
What’s the best fitness tracker for weight loss?
WHOOP, Apple Watch, Fitbit, and Oura Ring are among the best for tracking steps, calories, heart rate, and recovery.
Do fitness trackers really help with weight loss?
Yes, but only if paired with consistent exercise and diet changes. Tracking alone won’t guarantee results.
Is AI personal training effective?
AI-powered trainers like Future, Tempo, and Freeletics offer personalized workouts, but human trainers still provide better accountability.
Nutrition & Diet Trends
What’s the best diet for weight loss?
Whole-food, high-protein, and balanced diets work best. Many millennials also follow intermittent fasting, Mediterranean, and plant-based diets.
Is a plant-based diet good for fitness?
Yes, if protein intake is properly managed. Plant-based athletes often supplement with pea protein, lentils, and soy-based proteins.
How does intermittent fasting work for weight loss?
Intermittent fasting limits eating to specific time windows (e.g., 16:8) and can help with fat loss and metabolism, but not everyone benefits from it.
What are the healthiest fast food options?
Opt for grilled over fried, veggies over fries, and water over soda. Chains like Chipotle, Panera, and Sweetgreen offer healthier options.
Supplements & Peptides
What are the best supplements for muscle recovery?
Protein, creatine, peptides, BCAAs, and collagen are top choices for muscle repair and endurance.
Are peptides good for fat loss?
Yes, certain peptides like CJC-1295, BPC-157, and Ipamorelin support fat metabolism, muscle recovery, and anti-aging.
Where can I buy peptides online?
Enhanced Peptides offers high-quality, lab-tested peptides for muscle growth, fat loss, and recovery.
Mental Health & Recovery
What’s the best workout for stress relief?
Yoga, walking, strength training, and breathwork help lower cortisol levels and improve mental clarity.
How does sleep affect weight loss?
Poor sleep raises cortisol, slows metabolism, and increases cravings for sugar and processed carbs.
Do nootropics really work?
Certain nootropics like Lion’s Mane, L-Theanine, and Alpha-GPC enhance focus, cognitive function, and mood.
The Future of Fitness
What’s the future of fitness?
AI-driven personalized training, VR fitness, biohacking, and recovery-based workouts are shaping the next wave of fitness trends.
What are the best VR fitness games?
Supernatural, FitXR, and Les Mills Bodycombat offer interactive, gamified workouts that feel like a video game.
Is Peloton still worth it?
For those who love structured, interactive cycling classes—yes. But newer home fitness options like Tempo and Tonal are gaining traction.
? Sources & References:
- CDC. (2024). Prevalence of Obesity Among U.S. Adults. Retrieved from https://www.cdc.gov/nchs/products/databriefs/db508.htm
- FlexFitnessApp. (2024). 50 Surprising Gym Membership Statistics 2024. Retrieved from https://flexfitnessapp.com/blog/50-surprising-gym-membership-statistics-2024/
- MarketWatch. (2018). This is the insane amount millennials are spending on fitness. Retrieved from https://www.marketwatch.com/story/this-is-the-insane-amount-millennials-are-spending-on-fitness-2018-01-21
- Mintel. (2024). Millennials and the Growth of Vitamins and Supplements. Retrieved from https://www.mintel.com/press-centre/millennials-vitamins-and-supplements/
- WOD Guru. (2024). Gym Membership Statistics and Trends. Retrieved from https://wod.guru/blog/gym-membership-statistics/
- Business Dasher. (2024). Health-Conscious Consumer Statistics. Retrieved from https://www.businessdasher.com/health-conscious-consumer-statistics/
- Health & Fitness Organization. (2024). Fitness Industry Roundup: Millennials Are Good for Business. Retrieved from https://www.healthandfitness.org/improve-your-club/industry-news/fitness-industry-roundup-millennials-are-good-for-business/
